Privacy Policy
Last updated: January 19, 2025
This Privacy Policy describes how barau.bio (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit or use our services, make a purchase on www.barau.bio (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, the terms "you" and "your" refer to you as the user of the Services, whether as a customer, website visitor or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date and take any other steps required by applicable law.
Collection and Use of Your Personal Information
To provide the Services, we collect personal information about you from various sources as set out below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use the information we collect to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service and protect or defend the Services, our rights and the rights of our users and others.
Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. The term "personal information" is used to refer to information that identifies or describes you individually, as well as information that can be related or linked to you.
Information we collect directly from you
- Contact details: including your name, address, phone number and email address.
- Order information: including your name, billing address, shipping address, payment confirmation, email address and phone number.
- Account information: including your username, password, security questions and other information used for account security purposes.
- Customer support information: including information you choose to include in communications with us.
Some features of the Services may require you to provide us with certain information about yourself directly. You may choose not to provide this information; however, doing so may prevent you from using or accessing these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this purpose, we may use cookies, pixels and similar technologies. Usage Data may include information about how you access and use our Site and your account.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf.
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information to process your payment.
- Our fulfillment center (Logiful GmbH), responsible for order processing, shipping and returns.
Use of Your Personal Information
Provision of products and services
We use your personal information to provide you with the Services and thereby fulfill our contract with you, including processing your payments, fulfilling your orders, and sending notifications related to your account.
Marketing and advertising
We may use your personal information for promotional and marketing purposes, such as sending you marketing and advertising communications by email, text message or mail. If you are an EEA resident, the legal basis is our legitimate interest under Art. 6(1)(f) GDPR.
Security and fraud prevention
We use your personal information to detect, investigate or take action regarding potential fraudulent, illegal or malicious activity.
Communications and service improvement
We use your personal information to provide customer support and improve our Services.
Cookies
Like many other websites, our Site uses cookies. For specific information about the cookies we use in connection with our Shopify store, please see https://www.shopify.com/legal/cookies. Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through browser controls.
Disclosure of Your Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes or other reasons under this Privacy Policy.
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, cloud storage, shipping).
- With business and marketing partners to provide you with services and advertise to you.
- When you direct, request or otherwise consent to our disclosure of certain information to third parties.
- In connection with business transactions or to comply with legal obligations.
Categories of information disclosed
Identifiers: such as basic contact details and specific order and account information.
Commercial information: such as order data, purchase information and customer support information.
Internet or other similar network activity: such as usage data.
Geolocation data: such as locations determined by IP address or other technical measures.
Payment Methods
Apple Pay
If you choose Apple Pay, payment is processed through the Apple Pay feature of your iOS, watchOS or macOS device, using security features built into your device's hardware and software.
Klarna
We offer payment methods from Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden. Your payment data is transferred according to Art. 6(1)(b) GDPR.
PayPal
We offer payment methods from PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. Data transfer is made solely for payment processing.
Shopify Payments
We offer payment methods from Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.
Web Analytics Services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, which enables analysis of your use of our website. All processing is performed only if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.
Meta Pixel
Within our online offering we use the "Meta Pixel" service from Meta Platforms Ireland Limited. This enables Meta to identify visitors to our online offering as a target group for the display of advertisements.
Google Ads Conversion Tracking
This website uses the "Google Ads" online advertising program and Google Ads conversion tracking from Google Ireland Limited.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable and we cannot guarantee "perfect security". Additionally, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information. How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information.
Right of access
Request access to the personal information we hold about you.
Right to erasure
Request deletion of the personal information we hold about you.
Right to rectification
Request correction of inaccurate personal information we hold about you.
Right to portability
Receive a copy of personal information and request its transfer to a third party.
Restriction of processing
Request that we stop or restrict processing of personal information.
Withdrawal of consent
Withdraw your consent to process your personal information.
We may send you promotional emails and you can opt out at any time using the unsubscribe option available in our emails.
Complaints
If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response, you may have the right to appeal or file your complaint with your local data protection authority. For the EEA, you can find a list of responsible authorities at edpb.europa.eu.
International Users
Please note that we may transfer, store and process your personal information outside the country where you live. Your personal information will also be processed by employees and third party service providers and partners in those countries. When we transfer your personal information to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please contact us:
Barau by Bibi GmbH
Landshuter Straße 55
84030 Ergolding
Germany
For the purposes of applicable data protection laws, and unless expressly stated otherwise, we are the data controller of your personal information.