MY JOURNEY TO BARAU

I grew up by the sea, in the Basque Country. From an early age, I felt drawn out into the world – from Madrid to Osnabrück, via Cambridge and Switzerland, to Bavaria, where I found my second home.

My path led me through international companies, on exotic world travels, and always in search of new challenges.

But in 2018, my body stopped me: chronic pain and exhaustion forced me to seek new paths. Through conscious nutrition, a return to nature, the sea, fasting, breathing techniques, and meditation, I found more energy and wellness.

It became clear to me: many of the harmful substances we want to avoid are also found in cosmetics.

I began to take responsibility for my well-being and to develop my own skincare – pure, natural, organic.

In harmony with nature and with respect for people, animals, and the environment.

The most important journey I have ever embarked upon.

  • Signature of Bibiana Villanueva, founder of BARAU

BY THE SEA, WHERE IT ALL BEGAN

I developed my first formulas within my own four walls – inspired by ingredients that have been with me since childhood: aloe from our garden in Tenerife, cold-pressed sunflower oil, raw cocoa butter from my family’s patisserie, and the scent of lavender that Grandpa wore when he sang me lullabies at night.

This is how I laid the foundation for BARAU – gentle care, inspired by the power of the sea and carried by my memories.

Over the last few years, I immersed myself in natural cosmetics and sustainability, traveling across my home country in search of partners who share our values.

Real nourishment for the skin. The foundation for BARAU products was born.

Today, our products are created in family-run businesses that manufacture them with love and years of experience – always in harmony with nature.

Bibi, founder of BARAU, wearing a straw hat

AN INVITATION TO BALANCE

BARAU invites you to immerse yourself in a lifestyle where well-being and sustainability merge. It is a reminder that true beauty lies in our connection to the essential – in mindfully caring for ourselves and for Mother Earth, living in harmony with nature, just as the sea does in its natural flow.

Bibi in front of a rock face – the BARAU Manifesto

WE TRUST IN THE STRENGTH WITHIN YOU

Mindfulness begins where you consciously take time for your well-being – and your skin radiates it. Our products support its natural beauty and invite you to find your balance – honestly, gently and without unrealistic promises.

Discover our vision

INSPIRED BY THE SEA, GUIDED BY NATURE

The name BARAU, which means "fasting" in Basque, stands for a conscious renunciation of the unnecessary – a return to the essential. This philosophy is reflected in every one of our products. Whether in the development of our high-quality natural cosmetics or our wellness items – we always strive for the perfect balance between effectiveness and respect for nature. Effective and beneficial for body, mind, and the environment.

We believe in your natural beauty.

We believe in your natural beauty. Our products support skin health and consciously promote your well-being.

Always in harmony with nature.

NATURALLY BEAUTIFUL, MINDFULLY CARED FOR

BARAU by Bibi – the essence of balance

BARAU means balance. To us, this means: less is enough, because what matters is the essence.

Our cosmetics are more than just skincare – they are an invitation to bring mindfulness into everyday life, in harmony with people and nature.

BARAU is a lifestyle, shaped by purity, sustainability, and a deep connection to the sea. A journey to yourself – clear, honest, and powerful like nature itself.
Always changing, always moving full steam ahead, just like the sea itself.

IN A FAST-PACED WORLD

In a time when noise and haste distract us from what is truly important, BARAU invites you to pause, take a deep breath, and connect with what really matters: our well-being and that of those around us.

Are you familiar with our JOURNAL Wellness on the go?

  • Grounding: barefoot in the sand by the sea
     

    Grounding

  • Sunset over the sea
     

    Sunlight

  • Books on a blanket in the grass – fasting and regeneration
     

    Fasting